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Valve gifts developers on Steam expensive chocolate for high sales

Valve continues an unusual tradition: every year, it sends creators of successful games on Steam gift sets of chocolate and postcards. In November, developers once again began sharing photos of the packages.

10 Nov, 11:15Read in Russian

According to unofficial estimates, studios whose games generated around $800,000 in annual revenue may receive a gift. The sets are valued at approximately $150, and for more successful projects, up to $250–300. The gifts include premium-brand chocolate, such as La Maison du Chocolat. Developers from not only the U.S. but also Europe receive the packages.

Valve does not disclose the official conditions, so the mentioned amounts should not be considered guaranteed thresholds. The tradition is unofficially called the "chocolate tier" of Steam. Previously, it was described by game marketer Chris Zukowski, based on developers' accounts.

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